1. Product Name: JM Rice - Premium Jasmine

• Positioning: A premium rice product targeting consumers who seek exceptional quality and a refined culinary experience.

• Brand Identity: JM Rice – a symbol of quality and trustworthiness.

2. Ingredients and Origin

• Ingredients: 100% Premium Quality Selected DT8 Rice.

  • DT8 Rice Variety: An exclusive rice variety researched and developed in Vietnam, renowned for its high yield, strong resilience, and especially its excellent grain quality, recognized by both domestic and international markets.

• Origin: Directly from the fertile fields of the Mekong Delta, Vietnam – the country's largest rice bowl, where ideal climatic and soil conditions foster superior rice cultivation.

3. Outstanding Characteristics of DT8 Rice

JM Rice - Premium Jasmine prides itself on the exceptional attributes of the DT8 variety:

• Grain Appearance: Long, plump, slender grains with a natural white, translucent color and no chalky belly, offering an elegant and appealing visual.

• Captivating Aroma: Possesses a mild, natural, and delicate fragrance that creates a pleasant and refined sensation when cooked. This aroma is remarkably long-lasting, even after the rice has cooled.

• Perfectly Soft & Fluffy Cooked Rice: When cooked, the grains expand uniformly, appear glossy white, and achieve an ideal soft, tender, yet non-sticky consistency.

• Retains Quality When Cooled: This is one of DT8's most significant advantages. The cooked rice maintains its softness, aroma, and rich natural sweetness even when completely cooled, making it perfect for packed lunches, meal prepping, or catering.

• Rich Natural Sweetness: The rice has a natural, harmonious sweetness that appeals to diverse palates, particularly in the Philippine market.

4. Packaging Specifications

• Weight: 5kg, 10kg, 25kg bag.

• Packaging Design: Elegant, convenient, easy to store and transport. Suitable for the daily needs of households and ideal for attractive retail display. The packaging is meticulously designed to preserve the rice's freshness and aroma.

• Packaging Material: Utilizes high-quality PE film (or PA/PE for vacuum-sealed bags) with an optimal thickness to ensure durability, tear resistance, moisture protection, and safeguard the product from external factors.

5. Quality & Safety Commitment

• Rigorous Selection Process: Every batch of DT8 rice undergoes a stringent selection and quality control process, from harvesting, drying, and milling to packaging.

• Compliance with Export Standards: The product fully complies with the strict quality and food safety standards of both Vietnam and the Philippines, including:

  • Non-GMO certification.

  • Regular testing for heavy metals (Arsenic, Lead, Cadmium).

  • Adherence to Phytosanitary Certificate and Fumigation Certificate requirements.

• Transparent Information: The packaging prominently displays complete information regarding the manufacturer, importer, country of origin, production date, expiration date, storage instructions, cooking guidelines, and most importantly, the FDA Philippines Registration Number (FDA Reg. No.: [Your Product's CPR Number]) to ensure legality and build consumer trust in the market.

6. Usage Instructions

• Cooking Guidelines: Clear and simple cooking instructions are provided on the packaging to ensure consumers can achieve the best results. Example: "For every 1 cup of JM Rice, add 1.25 cups of water. Bring to a boil, then reduce heat and simmer for 15 minutes. Let stand for 10 minutes before serving."

• Storage Guidelines: Store rice in a cool, dry place, away from direct sunlight and heat sources. Seal the bag tightly after each use to maintain freshness.